TDmonthly Magazine!
March 2010 | Vol. IX - No. 3


TIA President Predicts Surge of Creativity in Toys

Fewer Recalls and a Recovering Economy Mean Toys are Back

The fourth quarter of 2009 took the toy industry by surprise as customers swept clean the shelves of toy stores across the nation. The lead-paint and safety scares of 2007 had mostly faded from memory, and even recession fears began to recede, spurring a new interest in toys during the holiday season.

That momentum carried through to this year's Toy Fair, Carter Keithley, president of the Toy Industry Association, which sponsors the trade show, told TDmonthly Magazine. Listen to Keithley's full remarks in the TDmonthly video below:

Get the Flash Player to see this video.

"Toy Fair 2010 was a spectacular hit for us," he continued. "People seem to feel as if business is back."

Toy recalls are down 75 percent from last year according to the CPSC, he said. He attributes the change to the success of the new toy testing procedures. TIA now offers a toy safety certification program to help toy manufacturers navigate safety requirements and bestows a seal on those products that meet the standards.

Keithley believes these changes will reinvigorate the toy industry in 2010.

"Because of the new optimism, the new courage that people have to take a little additional risk again ... we will see that kind of creativity employed in toys once again," he concluded. "And that, in fact, is what over history has really driven toy industry prosperity, and that is creativity."

Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on Watch her nefarious villains in the web series Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at Phew! And then ...  Read more articles by this author


Back to TDmonthly's front page

Advertise on TDmonthly

Related Product Archives

Drone Home Game
By PlayMonster LLC
» More Information

37 Key Digital Baby Grand Piano
» More Information

» More Information

Related Articles
·Toys to Talk About: Creative Activities
·ASTRA's Best Toys For Kids Nominees - Creative Arts Play
·ASTRA Preview: Creative Activities
·Videos from the 2014 ABC Kids Expo
·2015 Toy Fest West Booths to Visit
·Interview with Kathleen McHugh, President of ASTRA

Also See
·Toys in the News 03/21/2024
·Board Games 03/21/2024
·Board Games 02/28/2024
·Toys in the News 02/28/2024
·Chapter 3: The Enigma of Rumored Flings - Fan Theories and Intrigue
·Toys in the News 01/26/2024