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Articles by Tamara Schuit


The Gooiest, Grooviest, and Coolest Novelty and Impulse Toys (7/1/2004)
Impulse and novelty toys, if merchandised correctly, can help retailers claim a share of the more than $1 billion worth in sales

Collectors Bid Top Dollar for Film Based Action Figures (7/1/2004)
NPD Funworld Senior Industry Analyst Mike Redmond watches the annual summer movie market closely – especially those that involve licensed characters

“Gearing Up” for Class (6/1/2004)
Consumers spent over $14 billion on back-to-school merchandise in 2003

It Takes More Than a Fancy Display to Sell Licensed Toys (6/1/2004)
Simply purchasing this year´s newest licensed toys and putting them on the shelves won´t guarantee strong sales

Have Yourself a Merry Little Holiday Sales Season (6/1/2004)
With Christmas sales accounting for more than 50% of annual toy sales

Licensed Toy Candy: How Sweet It Is (5/1/2004)
Licensed products can generate billions of dollars in sales annually

Toy Candy Trend Brings Sweet Success to Manufacturers (5/1/2004)
According to the American Wholesale Marketers Association, novelty toy candy has become the fastest-growing segment

New Children´s Beauty Products Combine Functionality with Creativity (4/1/2004)
Today´s kids have many choices when it comes to play cosmetics and jewelry

Board Games Resurge as a Favored Family Pastime (3/1/2004)
After the advent of video games, board games lost some of their appeal. Recently, though, board games are experiencing a resurgance in popularity

Licensed Characters Invade Classic Board Games (3/1/2004)
The newest starring roll for licensed characters is classic board games

Non-Traditional Construction Sets Inspire Creativity (1/1/2004)
When Mattel set out to fill the construction toy void in the girls’ marketplace just over a year ago...

Custom RC Cars Offer Performance and Excitement (1/1/2004)
RC cars and trucks have come a long way...

Floor It: Children’s Play Carpets (12/1/2003)
Play carpets not only brighten up a child’s room, they allow children to discover their own creativity and individuality

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