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May 2011 New Specialty Toys — General Toys





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Age Range: 3 and up
SKU or Item #: A1450XX
Launch Date: February 2011
Gender: Boys And Girls
Category: Storage
General Toys
Vehicles - Small Toy



This storage and carry-case for Hot Wheels cars is covered in graphics of the mini-vehucles.  Unzip the case to find an interior designed with the speed demon in mind.  With curves to test even the best tires and drivers, what better track to bring the best of the best together than Hot Wheels Toolbox.  When play time is done, kids can store their cars inside the case. Hot Wheels™ and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. ©2010 Mattel, Inc. All Rights Reserved
ToyDirectory Product ID#: 32247      (added 5/6/2011)
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Age Range: 3 and up
SKU or Item #: A1431XX
Launch Date: January 2011
Gender: Boys And Girls
Category: Storage
General Toys
Licensed Products



What’s the perfect size for travel, durable, and can hold anything from sandwiches to building blocks? This ZipBin® Mini Dinosaur Playset's dramatic exterior identifies the contents and is the perfect size for travel. When the bin is unzipped, it becomes a dinosaur island play mat. Fantasy play is encouraged by a prehistoric world featuring a volcano, a river, a tar pit and a mysterious cave. When play is done, the play mat becomes a toy bin in a zip, capturing the toys inside for easy clean up. This mini Playset includes three dinosaurs.
— As of 05/20/2011 this product has 3.5 out 5 stars from 2 review on Amazon.com. Pros: Convenient storage. Cons: The sides are very weak; when lifted by the handles, the basket bends.
ToyDirectory Product ID#: 32243      (added 5/6/2011)
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This product is for children ages six months and up. With a barnyard of friends to cheer baby on, little ones will love learning to walk with the Sit-to-Stand Walker. Start out with the easy-to-remove play panel for floor play or fun on the run. Then step it up with the fun-to-maneuver walker. There are three spinning flowers, five piano keys, colorful rollers, three light-up shape sorters and a telephone handset. The Sit-to-Stand Learning Walker keeps baby on track by teaching shapes, colors, animals, music and more. Requires 3 "AA" batteries, included. Measures 5.8"L x 20.9"W x 15"D.
As of 12/17/2012 this product had 4.3 out of stars from 472 reviews on Amazon.com. Cons: Wheels don't have enough traction; too "loud and obnoxious;" too expensive.
ToyDirectory Product ID#: 32241      (added 5/6/2011)
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Designed using sensory stimulating principles, this activity mat is packed with activities and features that encourage baby's development during the first year of life. The large plat mat features high-contrast colors, textured fabrics for tactile development, and adorable ladybug characters. Features include water-filled teether, soft corduroy fabric on mat for added tactile development, and 4 loops to attach more of baby's favorite toys. The Bright Starts Start Your Senses Activity Mat is a machine washable play mat.
— As of 05/20/2011 this product has 4.4 out 5 stars from 14 review on Amazon.com. Pros: Lots of elements can be detached; many reviewers like the light-up mobile. Cons: One parent expressed concern over the toxicity of the flame-retarded fabric; one reviewer was disappointed that all of the "familiar faces" included in the artwork were blond/blue-eyed caucasian babies.
ToyDirectory Product ID#: 32240      (added 5/5/2011)
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Age Range: 0 to 2
Specialty: No
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
General Toys



This soft activity gym features an electronic aquarium with classical melodies and dancing lights. A whale-shaped prop-up pillow accompanies baby on this aquatic adventure, which comes to life with the crisp and colorful real-life scenery of the sea on the play mat. A soft textured border encourages tactile development. Remove the arch and the play gym becomes the perfect play mat for tummy time. Tummy time is enhanced by the animal peek-a-boo flaps with real-life imagery, as well as the ability to reposition and attach toys to loops on the mat or loops on the whale pillow. The play gym comes with several developmental and colorful plush and plastic toys, including a large fish-shaped baby-safe mirror, a set of Ocean Discovery cards featuring real-life images of 6 underwater animals, a Baby Neptune rattle, and a star-shaped teether. The play gym also has 8 links for repositioning the toys. The plush Octopus with various textures and dangling rattles and teethers offers baby an on-the-go toy. The play gym features a 2-in-1 musical aquarium toy that can be used both with the gym and in the crib. his underwater-themed gym folds up for easy transportation and storage.
— As of 05/20/2011 this product has 4.2 out 5 stars from 63 review on Amazon.com. Pros: Lots of elements can be detached; many reviewers like the light-up mobile. Cons: Not interactive enough; noises are annoying/ not melodical enough; not enough toys/toys not interesting enough.
ToyDirectory Product ID#: 32239      (added 5/5/2011)
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Age Range: 2 to 5
Gender: Boys And Girls
Category: Construction
Preschool
General Toys



LEGO DUPLO bricks are sturdy and safe for a toddler’s hands and imagination. Features 80 basic bricks in different sizes. Includes bricks in red, green, yellow, blue, orange, light green, white and black. The blocks are a great introduction to the world of construction play for toddlers, to whom smaller bricks present a choking hazard.
ToyDirectory Product ID#: 32233      (added 5/2/2011)
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Age Range: All Ages
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 141214
Launch Date: January 2004
Gender: Boys
Category: Plush
Gifts
General Toys



Shake, rattle and hold...these Silly Buddies now all come as pacifier holders and a rattle has been added to each. Machine wash and tumble dry. Size: 10"

ToyDirectory Product ID#: 31993      (added 3/22/2011)
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Age Range: All Ages
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 141201
Launch Date: January 2004
Gender: Girls
Category: Plush
Gifts
General Toys



Blossom is a soft, pink velour bunny. Her extra long arms make it easy to tie her on the side of a crib or atop the perfect baby gift. Machine wash and tumble dry. Size: 10"
ToyDirectory Product ID#: 31992      (added 3/22/2011)
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Age Range: All Ages
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 110711
Launch Date: January 2004
Gender: Girls
Category: Plush
General Toys
Infant & Toddler



Plush floppy eared bunny has snuggly soft pink velour blanket, lined and edged in silky satin. Embroidered message reads, "Best Friends Indeed." Washes beautifully, machine wash and tumble dry. Size: 16"

ToyDirectory Product ID#: 31990      (added 3/22/2011)
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Age Range: All Ages
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 210712
Launch Date: January 2004
Gender: Boys
Category: Gifts
Plush
General Toys



Plush bunny with soft blue velour blanket lined and edged in silky satin. Blanket is open in the back for easier snuggling. "Best Friends Indeed" embroidery. Machine wash & tumble dry. Size: 16"
ToyDirectory Product ID#: 31991      (added 3/22/2011)
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Age Range: 3 and up
Target Age Range: 6 to 8
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: PASR-0001
Launch Date: February 2011
Gender: Boys And Girls
Category: Collectibles
Plush
General Toys



A Poofin is a large pillow-like Star that holds a collection of soft picture charms that represent all the great things in a kid's life and what they like about themselves. "Kids can make it one-of-a-kind by filling it with as many as 50 small, soft charms of their choosing. As kids build their charm collection, they get an understanding of just how awesome they are. Poofin is a plush collectible toy with soul that bridges the inner and outer dimensions of a child. As we like to say: What you put inside is what’s inside you. Poofin allows a child to share their stories with friends and family through the sharing of their personal charm collection," Ann Bowar, principal of Poofin, told TDmonthly. Launch date: February 2011.
ToyDirectory Product ID#: 31988      (added 3/22/2011)
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Age Range: 8 and up
Target Age Range: 9 to 12
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 451-1652
Launch Date: October 2010
Gender: Boys And Girls
Category: Remote Controlled
Robotics
General Toys



This not-so-creepy crawler features 360 degree steering, an LED forward eye, and two-channel, user selectable infrared remote control. The two-channel remote control enables users to operate multiple bugs independently or at the same time. As the largest member of the HEXBUG family, the complexity of its internal mechanisms and six-legged crawling motion is truly hypnotizing.
ToyDirectory Product ID#: 31823      (added 3/4/2011)
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Age Range: 3 and up
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 477-1631
Launch Date: September 2010
Gender: Boys And Girls
Category: Creative Activities
General Toys
Robotics



The HEXBUG Nano Bridge Battle Habitat Set allows kids to create the ultimate battleground for the HEXBUG Nano. HEXBUG Nano owners place their bugs on either side of the elevated arena where they must scurry over an orange bridge, through one-way gates and meet in the center battle platform. HEXBUG Nanos nudge and knock their competitor out of the battle arena until only one bug is left standing and reigned champion. Bridge Battle comes with 29 easy connect pieces and two rare HEXBUG Nanos.
— In a Summer 2011 survey, 25% of 12 retailers told TDmonthly that HEXBUGs were their best-selling electronic or battery-operated product.
ToyDirectory Product ID#: 31822      (added 3/4/2011)
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Age Range: 3 and up
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 440-1648
Launch Date: September 2010
Gender: Boys And Girls
Category: Creative Activities
Robotics
General Toys



Ready, Set, Nano! Kids can race their HEXBUG Nano bugs by constructing their very own customizable Raceway Habitat Set. HEXBUG Nanos test their speed and take off out of the starting gates at a lightning pace in attempt to out-scurry their competition to the finish line, zooming through dangerous divides and tricky turns.
ToyDirectory Product ID#: 31821      (added 3/4/2011)
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Age Range: 3 and up
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 477-1320
Launch Date: September 2010
Gender: Boys And Girls
Category: Creative Activities
Robotics
General Toys



HEXBUG Nano collectors can unleash their creativity as they build and construct the expansive Elevation Habitat Set. Elevation features a multi-level spiral and bridges that can accommodate an entire HEXBUG Nano collection, and enable each Nano bug to stretch its rubber legs as it traverses through the sizable mini-community. The customized track includes one spiral ramp that rises two levels up, offering explorative HEXBUG Nano bugs the best view in town.
ToyDirectory Product ID#: 31820      (added 3/4/2011)
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Age Range: 3 and up
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 477-1945
Launch Date: January 2011
Gender: Boys And Girls
Category: Creative Activities
Robotics
General Toys



The Glow in the Dark HEXBUG Nano Starter Set is perfect for any first time HEXBUG Nano owner. Each Glow in the Dark HEXBUG Nano Starter Set is expandable. Kids can build onto their habitat sets using additional track pieces until they’ve constructed their own little micro robotic community.
ToyDirectory Product ID#: 31819      (added 3/4/2011)
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Age Range: 8 and up
Target Age Range: 9 to 12
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 108642
Launch Date: May 2011
Gender: Boys And Girls
Category: Construction
Educational
General Toys



Children will have a blast building and racing on this fast and fun Techno Gears Marble Mania Twin Turbo Trax. After completing the build kids can compete against each other as they race their marbles through this exciting turbo marble speedway. Fun sound effects add to the excitement and the winning time shown on an LED display. Colors may vary. Requires two "AA" batteries and two button cell batteries. "We manufacture the longest running marble run on the market, " Sherri Borrelli, Sales Administrator for The Learning Journey International, told TDmonthly. Launch date: May 2011.
ToyDirectory Product ID#: 31813      (added 3/4/2011)
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Age Range: 3 and up
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 820490
Launch Date: January 2011
Gender: Boys And Girls
Category: Educational
Family Games
General Toys



The Make It! series are fun construction games that will challenge problem solving and memorization, and will develop fine motor skills of young children as they build their favorite creatures. Featuring Dinosaurs, Zoo Animals, Farm Animals and Animal Babies. Make It! is a multi-player game that teaches cooperation skills and animal recognition. Simply take turns selecting game cards and try to collect the pieces necessary to complete your animal.
ToyDirectory Product ID#: 31811      (added 3/4/2011)
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Age Range: 6 to 12
Made in: China
SKU or Item #: DCSAMBER
Gender: Boys And Girls
Category: Science & Nature
Educational
General Toys



Polish real amber to reveal the hidden treasures that may be trapped within. Just like the paleontologists in the movie Jurassic Park, kids will create a window back in time. Follow the simple instructions and peer into the real amber pieces in search of ancient bugs and plants that were alive during the time of the dinosaurs. This fun activity kit contains 5 real pieces of amber, 6 special grades of gemstone quality sandpaper, magnifying glass, adventure booklet, and an amber-colored key chain with a genuine scorpion inside. Launch date: 2012.
Awards: 2012 National Parenting Center Seal of Approval; 2012 Product of the Year - Informal Education Products
ToyDirectory Product ID#: 31776      (added 3/1/2011)
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Age Range: 5 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 48001
Launch Date: June 2011
Gender: Boys And Girls
Category: Action Figures
Collectibles
General Toys



ThunderCats Ho! Straight from the ThunderCats' Lair on Third Earth, it's Lion-O and the legendary mystic Sword of Omens. This mega-scale figure measures over 20 inches tall from the tip of his upraised, extended sword to the soles of his Thunderian boots. Featuring 7 points of articulation this mega figure is extremely detailed, capturing not only the iconic look of Lion-O as he appeared in the classic television series, but the essence of Lion-O as he proudly raises the mystic Sword of Omens towards the heavens and roars out "Thundercats, Ho!" He comes complete with his Claw Shield and a removable mystic Sword Of Omens. Lion-O is packaged in a collector-friendly window box that allows him to be displayed while remaining Mint In Box. "We are the only 20 inch tall Lion-O ever produced. After the recent story on MTV pre-orders went insane," Mike Drake, director of special projects at Mezco Toyz, told TDmonthly. Launch date: June 2011.
ToyDirectory Product ID#: 31684      (added 2/9/2011)
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