Five sets of moms with infants and toddlers evaluated three new toys, rating them on a scale of 1 to 5, with “5” being the highest score and “1” being the lowest. To view the full article, please CLICK HERE:
Products:
- Flash Cards by WEE GALLERY (ToyDirectory)
- My First Taggies 'Hey, Diddle, Diddle by TAGGIES
- "What Should We Call the Twins" by WEE GALLERY
|
Roundtable Questions
|
Products
|
|
1
|
2
|
3 |
|
How likely would you be to buy this product, based on packaging alone?
|
4.4 |
3.8 |
2.2 |
|
How appealing are the contents once the toy is out of the package?
|
4.4 |
4.4 |
2.6 |
|
How easy are the instructions to understand?
|
5 |
4.4 |
4.2 |
|
How appropriate are the materials for a baby?
|
4 |
4.2 |
2.6 |
|
How safe does the toy seem?
|
4.2 |
5 |
5 |
|
How excited was the baby about the prospect of using this toy?
|
4 |
4.4 |
2.6 |
|
How much fun did the baby have playing with it?
|
4.6 |
4.4 |
3.2 |
|
How much did the baby learn while playing with the toy?
|
3.8 |
3.8 |
2.4 |
|
How likely would you be to buy this toy for your baby or recommend it to other parents?
|
3.8 |
4 |
2.8 |
|
Would your baby want to have another toy like this one?
|
4.2 |
4.2 |
2.8 |
|
TOTAL
|
4.24 |
4.26 |
3.04 |
© ToyDirectory and TDmonthly Magazine
Free toy industry news by email
New toys, trends and industry news from The ToyDirectory Intelligence Report.
Subscribe free
Free to join on Substack; a paid plan is optional. Unsubscribe anytime.
Writer's Bio: Sharri is a freelance writer living in Los Angeles. Most recently, Sharri wrote a one act titled "Spice" for Gene Rhee’s "The Trouble With Romance," which stars David Eigenberg ("Sex and the City"). "Georgia Heat," a script Sharri wrote with fellow NYU alum Mora Stephens, is slated for production Summer 2007 (Janet Yang, Executive Producer). Sharri received her MFA from NYU's Tisch School of the Arts. Before NYU, Sharri was graduated summa cum laude from California State, Long Beach. While Sharri was completing her thesis, USAToday selected her as one of the top college students in the country. Sharri is the proud mom of Sydney, who was born in June 2006.
Read more articles by this author
