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The Few, The Proud…The Award-Winning Toys

Who Made the Cut This Year?

By Alison Marek and Julie L. Jones

Thousands of products are introduced to the toy industry every year, but only a limited number are good enough, playable enough and innovative enough to garner an award.

In addition to issuing TDmonthly Awards, TDmonthly Magazine regularly asks manufacturers to present their award winners to our readers so that retailers can quickly identify products with great potential and manufacturers can learn and be inspired by others' successes. Here are the most recent responses:

The Goal Bands Game by BLACK BELT GOALS INC.

The Goal Bands Game by BLACK BELT GOALS INC.The Goal Bands Game features karate belts turned into six wristbands and used as a simple reward/reminder system that encourages the achievement of behavioral goals. Goals are chosen, daily, by GBG participants and the wristbands are exchanged, in karate belt order, after each days' success until the black wristband is reached, ideally, at the end of the week. The idea is for GBG participants to become goal oriented and able to supercharge their inner stregths for a lifetime of great achievements. "The Goal Bands Game is both visual and tactile, has a broad appeal, a mutitude of uses, is as simple to use as putting on a bracelet, and works for virtually anyone of any age to encourage personal growth and the achievement of great individual, or group, goals," James Mentzer, president of Black Belt Goals Inc., told TDmonthly. This game received a 2009 Dr. Toy 10 Best Socially Responsible Products award and was named one of Dr. Toy's 100 Best Children's Products. Launch date: 2009. 11/5/2009 (Price: $5.00; Age: 4 and up) [Add to my Inquiry Basket][?]


Mag-tagz - Ashley's Peace & Happiness Starter Kit by MAG-TAGZ DESIGNS LLC

The playful expression, “tag, you’re it” no longer applies to the boys on the playground who swoosh by as they poke a girl. This tag is designed as a hip fashion statement that schoolgirls wear around their necks. Mag-tagz are adorable magnetic “tagz” that can be changed regularly to reflect a girl’s ever-changing mood and style. Mag-tagz received two 2009 Seal of Excellence Awards in Creative Child Magazine's Kids Gear/Apparel category. Launch date: November 2009. 11/5/2009 (Price: $16.99; Age: 5 and up) [Add to my Inquiry Basket][?]


Mom's Deluxe 3 in 1 Plus Combo Carrier by SNAZZY BABY

MomThis multi-purpose, light-weight hip carrier is designed to give parents choices — baby can face inward or outward and ride on either hip. It converts to a portable high chair restraint and can be used in shopping carts for additional safety. It includes color-coded clips and an instructional DVD to make securing baby a breeze, and free leg warmers are included. It was "developed for use when first front carrier or sling gets uncomfortable at 5-7 months of age. [It] can be used right up to 2+ years or 37lbs," Cyndy Mundy, CEO of Snazzy Baby, told TDmonthly. This product received an iParenting Media Award for Outstanding Product for Gear and Equipment 2009. Launch date: October 2009. 11/5/2009 (Price: $79.99; Age: 0 to 2) [Add to my Inquiry Basket][?]


Adorable Kinders Rag Dolls by GRANZA INC.

These 18" soft-cloth rag dolls are American made and come with admission to an Internet cartoon eSchool where kids learn as they play fun educational games (grades Pre-K through 6th). The dolls and their clothes are washable, and there are 26 different characters and multiple outfits. The dolls are "made in [the] USA and not sold in mass-market retail stores," Greg Goodenbury, VP of GRANZA, Inc., told TDmonthly. Adorable Kinders have received the following awards: NAPPA 2009 Children’s Products Gold Award; Dr Toy's 2009 100 Best Children’s Products Award; Dr Toy's 2009 10 Best Toys Award; Toy Man Seal of Approval; Toy Man Award of Excellence; Toy Man Eco-Recognition Award; and Toy Man eChoice Award. Launch date: 2009. 11/5/2009 (Price: $59.99; Age: 2 and up) ENTER GRANZA INC. TOYSHOW [Add to my Inquiry Basket][?]


CitiBlocs 300-Piece Wooden Building Set by CITIBLOCS LLC

CitiBlocs 300-Piece Wooden Building Set by CITIBLOCS LLCThe 300-piece Citiblocs set is a hefty way to get the enthusiastic builder started building simple, medium-sized and complex structures. The Citiblocs 300-piece set is designed to keep the enthusiastic builder flexing his or her imagination while developing fine motor skills. Expansion is possible via the other available Citiblocs sets. All Citiblocs Wooden Building Sets are compatible and interchangeable with each other. Citiblocs has received multiple awards, including Dr. Toy's 100 Best Products for Children, a NAPPA award, and the Oppenheim Toy Portfolio Gold Seal award. 11/3/2009 (Price: $80.00; Age: 3 to 101) ENTER CITIBLOCS LLC TOYSHOW [Add to my Inquiry Basket][?]


P'kolino Silly Soft by P'KOLINO

PThese smart characters are comprised of three soft pieces that when “puzzled” together make a playful friend. Sturdy enough for a wobbly toddler to balance on and lightweight enough to move around, these silly seats are a fabulously fun gross motor tool. Kids can climb on it, sit on it or drool on it; the snugly, durable fabric is removable and washable, and there are four playful characters. Silly Soft was a 2010 Gold Award Winner for Netherlands' Best Baby and Infant Product. Launch date: September 25, 2007. 10/29/2009 (Price: $39.99; Age: 1 to 3) [Add to my Inquiry Basket][?]


Thumball: Who Are You? by TALICOR / ARISTOPLAY

Thumball: Who Are You? by TALICOR / ARISTOPLAYKids toss it, catch it and then react to the concept under their thumb. This ball offers a fun way for children to get to know one another. The utilization of a ball during play allows participants to ask each other questions about personal preferences and life experiences. Launch date: March 3, 2009. Awards: Creative Child Preferred Choice Award 2007 10/29/2009 (Price: $10.99; Age: 3 and up) ENTER TALICOR / ARISTOPLAY TOYSHOW [Add to my Inquiry Basket][?]


Organic Cotton Diaper Kit by BUMMIS

Organic Cotton Diaper Kit by BUMMISDesigned as an economical, easy and environmentally friendly starter kit that removes the guesswork from choosing a cloth diaper system, this box of cloth diapering essentials features organic cotton diapers and accessories. It includes flushable liners and a step-by-step guide to no-fuss diapering. It does not involve rinsing, pins, or stuffing. This product is a 2009 winner of both the iParenting Media Award and the PTPA Media Green Award. Launch date: June 16, 2009. 10/29/2009 (Price: $169.00; Age: 0 to 3) [Add to my Inquiry Basket][?]


Flip & Grip Rattle by SASSY

Flip & Grip Rattle by SASSYThese lightweight oval rattles are made for little hands to grasp and little mouths and fingers to explore. The set comes with a yellow rattle with raised, textured, orange stripes and a red handled rattle with raised, purple stripes. A smooth, clear plastic ball perches at one end of the rattle, spinning and sending colorful beads popping along. Inside is a spinning disk with a mirror on one side and a symmetrical, smiling face on the other. It comes in a two-pack and received a 2009 Oppenheim Toy Portfolio Gold Award. Launch date: October 2009. 10/29/2009 (Price: $4.99; Age: 0 to 1) [Add to my Inquiry Basket][?]


Grasp & Glow Rattle by SASSY

Grasp & Glow Rattle by SASSYHigh contrast geometric stripes, polka dots and a surprising light up feature grab baby’s focus. The lime green rattle has two textured handles with teal stripes, perfect for two-handed play. There are two spheres on the rattle. One lights up as it spins. The other is clear with a bug character smiling on a rotating disk inside. It is available with either blue or pink accents and has received a 2009 Oppenheim Toy Portfolio Platinum Award and SNAP Award. Launch date: October 2009. 10/29/2009 (Price: $4.99; Age: 0 to 1) [Add to my Inquiry Basket][?]


Viewing products 1—10 out of 670 products.

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To view more products and learn more about each award, please click on the following links: TDmonthly Awards, Dr. Toy, iParenting Media Awards, TIA T.O.T.Y., ASTRA, Oppenheim Toy Portfolio, The National Parenting Center, Family Review Center, Parents' Choice Awards, Canadian Toy Testing Council, Mr. Dad, The Toy Man Product Guide, Teachers' Choice Awards, NAPPA, Toy Wishes Ultimate Toy Awards and MAJOR FUN. You can also access TDmonthly's review sections to see which products earned 5 TD stars.

And to learn more about how award winners are chosen, read What Makes an Award-Winning Toy.

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