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Tools:
Saying Goodbye to Yesterday's MarketingSimple Equation Gives You the Edge
 Marketing evolves as quickly as the next car design. In TDmonthly Magazine’s June issue, learn how to leverage your marketing momentum by following a simple equation, abbreviated “I-E-E-O = Results” — Interrupt, Engage, Educate and Offer. Catch up on the rest of the series by reading “Yesterday’s Marketing is Dead: Part 1” and “Yesterday’s Marketing is Dead: Part 2.”
 Writer's Bio: Charles W. Allen is an independent consultant for professional event marketing solutions and specializes in sales training, motivational speaking and maximizing sponsorship sales. He also serves as executive director of the International Economic Alliance, which originated at Harvard University. Read more articles by this author
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