TDmonthly Magazine!
May 2008 | Vol. VII - No. 5

Tools: Print RSS X (Twitter) Facebook Reddit


Saying Goodbye to Yesterday's Marketing

Simple Equation Gives You the Edge

By: Charles W. Allen
Apr 10, 2008

Marketing evolves as quickly as the next car design. In TDmonthly Magazine’s June issue, learn how to leverage your marketing momentum by following a simple equation, abbreviated “I-E-E-O = Results” — Interrupt, Engage, Educate and Offer. Catch up on the rest of the series by reading “Yesterday’s Marketing is Dead: Part 1” and “Yesterday’s Marketing is Dead: Part 2.”

Free toy industry news by email

New toys, trends and industry news from The ToyDirectory Intelligence Report.

Subscribe free

Free to join on Substack; a paid plan is optional. Unsubscribe anytime.
Charles W. AllenWriter's Bio: Charles W. Allen is an independent consultant for professional event marketing solutions and specializes in sales training, motivational speaking and maximizing sponsorship sales. He also serves as executive director of the International Economic Alliance, which originated at Harvard University. Read more articles by this author


THIS BANNER IS AN AD:



•TDmonthly's Book Expert
•Branding Toys: The Promise
•Yesterday's Marketing is Dead: Part 2
•Homeschool Panel Gives 3-D Puzzle Mixed Reviews
•Sport Technology Goes with the Flow
•Marketing Your Store
•Saying Goodbye to Yesterday's Marketing
•Doll Experts Give Madame Alexander's Eloise Perfect Score
•Grade Schoolers: I-Gami Offers Folds of Fun
•Getting Kids to Talk, One Card at a Time
•Infant and Toddler Toy Video Demos
•Lurking Danger for Video Games
•Submissions Open for TDmonthly Toy Awards
•TDmonthly’s Top-10 Most-Wanted Infant & Toddler Toys
•TDmonthly’s Psychologist Mom
•TDmonthly’s Top-10 Most-Wanted Bath Toys
•When the Going Gets Tough, the Tough Get an Endcap
•Video Games are Nothing to Cry Over
•My Best Sellers: Creative Kids Toy Shop
•Retailing Tips: Finding New Toys
•How to Close Your Store and Move On
•Boost Store Traffic With Evergreen Toys
•Preschool Reviewers Give 3-in-1 Stuffed Animals Three Cheers
•Hollywood ToyBoy: Will Blockbuster Toys Sell?
•TDmonthly's May Staff Picks
•Investing in Time
•In This Issue
•What’s Hot at ASTRA?
•Get Ready for the ASTRA Marketplace
•Notable and New Toys by Category
•Show Highlights the ABCs of Childcare
•Get an Edge on Santa by Spying These Toys
•Toddler Roundtable: Horseplay Brings Smiles
•Strategic Space Runs the Race
•How to Prepare for Stricter Safety Legislation
•Toys in the News: 5-29-08
•Get Ready for the Holidays Now
•TDmonthly’s Top-10 Most-Wanted Travel Toys
•'08 Films are a Match for Merch
•Weekly Toy Newscast: 5-25-08
•Retailer Spotlight: Creative Kids Toy Shop
•Store Closings Hit Specialty Market
•How to Survive a Fallen Economy

Back to TDmonthly's front page

Advertise on TDmonthly


Related Products

Love Super TOOB®
By SAFARI LTD.®
» More Information

TinkerTar Tiger Guitar
By BUFFALO GAMES INC.
» More Information

Fisher-Price 4-in-1 Cuddle & Crawl Duck
By FISHER-PRICE INC.
» More Information


Related Articles
·Who's Hiring in the Toy Industry: 52 Open Jobs at Mattel, Hasbro, Spin Master, LEGO, MGA and Funko
(11/1/2026)
·Toys"R"Us 160+ U.S. Stores, Grand Central Date: Toy News 11/13/2026
(11/1/2026)
·NeeDoh Holds Amazon's Top 3: Nice Cube, Nice Ice Baby, Teenie Color Change
(11/1/2026)
·Toy Fair at Your Door
(1/1/2011)
·Get Ready for Xmas!
(1/1/2011)
·How to Pick a Winner
(3/1/2011)

Advertisement: