Tools:

Saying Goodbye to Yesterday's Marketing

Simple Equation Gives You the Edge

Marketing evolves as quickly as the next car design. In TDmonthly Magazine’s June issue, learn how to leverage your marketing momentum by following a simple equation, abbreviated “I-E-E-O = Results” — Interrupt, Engage, Educate and Offer. Catch up on the rest of the series by reading “Yesterday’s Marketing is Dead: Part 1” and “Yesterday’s Marketing is Dead: Part 2.”

Writer's Bio: Charles W. Allen is an independent consultant for professional event marketing solutions and specializes in sales training, motivational speaking and maximizing sponsorship sales. He also serves as executive director of the International Economic Alliance, which originated at Harvard University. Read more articles by this author

Back to TDmonthly's front page

Advertise on TDmonthly

Related Products Guess WHO Harry Potter By Hasbro, Inc. » More Information Trivial Pursuit Board Game (2026) | Current Features, Collaboration & Te... By Hasbro, Inc. » More Information Rainbocorns Kitty Mania Series 2 Inside Surprise Pack of 40 By ZURU » More Information

Related Articles · Japanese toys (10/4/2026) · Dreams Interrupted, Dreams Resumed: PLAY ON! Finds Its Footing in Tryon (10/4/2026) · Hot Toys This Week: Oct 25, 2026 (10/4/2026) · Expert Advice For Specialty Retailers (7/1/2011) · How and What to Buy at Trade Shows (12/1/2010) · Price High, Sell More (1/1/2011)