TDmonthly Magazine!
August 2005 | Vol. IV - No. 8


Tween Girls Take Over Boys’ Action

As action toy sales flatten out for boys, are action toys for girls the future? Wild Planet must think so; their boys’ action toys are being repackaged to appeal to a female audience.

While boys focus more on video games for action outlets, major toy distributors have trouble with action figures sticking to the shelves, Illon Kantro, director of corporate communications at Abrams Gentile Entertainment, told TDmonthly Magazine. “Girls have not become as engrossed in the video game scene, so they are where the growing market in action toys will be found,” he noted.

A number of manufacturers are working on action products that cater to young girls’ sense of style while invoking the action hero within. Many are slicing themselves a piece of the spy-toy pie. Forward-looking retailers will have their eye on the upcoming TV show, “Alex Cryss Chronicles,” expected in summer 2006.

Dr. Michael Brody, chair of the Media and Television Committee of the American Academy of Child Psychologists, suggests to retailers, “There is incredible competition for a child’s mind, so if you want to get their attention, you need something that rehearses for adult roles, is terribly clever and celebrity branded.”

Read more on this topic in Pennie Hoover’s article, “Tween Girls Kick Butt” appearing in the November issue of TDmonthly.

Pennie HooverWriter's Bio: Pennie, a graduate of Indiana University School of Journalism, is a freelance writer and lives with her husband and three children in Visalia, Calif. Read more articles by this author


Back to TDmonthly's front page

Advertise on TDmonthly

Related Product Archives

Classic Rally Flip Cap
» More Information

Monkey + Bunny
» More Information

Poodle + Fish
» More Information

Related Articles
·Comfortable Kids Snow Boots News 11/16/22
·UNO® Teams Up with Nike and Giannis for a Wild Product Collection
·Nickelodeon, NFL and Junk Food Clothing Teaming Up
·How to Survive a Hit or a Flop
·How to Expand Your Business
·See What's Coming in 2011 — Toy Fair Preview