TDmonthly Magazine!
July 2007 | Vol. VI - No. 7

Tools:


How to Manage a Monster Hit

So You've Got a Hit ... Now What?

By: Alison Marek
7/1/2007

Some store owners smell a hit and go for it. Others keep away. What could be wrong with a best-selling toy? Just ask almost any store owner who's trying to keep customers supplied with Ganz's Webkinz. Or one who was there for Ty's Beanie Baby craze.

Toy-store owners who weather a toy craze have learned how to be patient, strategize to keep their customers loyal when hot toys are in short supply, and maintain good communication with the company whose toy is suddenly out of control. Learn what to do  (and what not to do)  when a little toy suddenly becomes a monster hit in the August issue of TDmonthly Magazine.
Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author


THIS BANNER IS AN AD:



•Notable and New Toys by Category
•Blongo Family Fun Brings Families Together
•TDmonthly's Book Expert
•My Best Sellers: Henry Bear's Park
•Retailing Tips: Promoting Online
•Classics and Mods Go Head to Head
•Dolls: Corolle's Bébé Do
•Nano Novelties Puff Up Sales
•Spidey's Special, But Knights Still Rule
•TDmonthly's Psychologist Mom
•TDmonthly's July Staff Picks
•Good Co./Bad Co. – Those Love/Hate Relationships
•How to Manage a Monster Hit
•Dolls on the Uprise
•What It Takes to Be "Good"
•Get Ready to Order!
•Made in the USA Toys
•TDmonthly's Top-10 Most-Wanted Die-Cast Toys
•Build a Better Brain
•Toy Sleuth: A Summer of Transformation
•A Good Deal for Stockings
•Hollywood ToyBoy: The End (of Mass Market) Is Near
•Toys That Feel Your Pain
•Families Conquer the World
•Jingle Bell Rocks
•Oh, Holy Knights!
•Homeschoolers: Blast Off With Baseball
•TDmonthly's Toy Videos
•Retailer Spotlight: Henry Bear's Park
•Safari Ventures Into Fantasy
•Retailing Tips: Selling Online
•Infant/Toddler: Babies Read TV
•TDmonthly's DVD Expert
•NuOp Design Thrives on Originality
•Preschoolers: Sharing Rides
•Good Co./Bad Co. – Who's Fair to Specialty Stores?
•Good Co./Bad Co. – Who Makes You Burn?
•This Issue's Highlights
•Thank You, Canada!
•Candy and Food Are Good to Go
•TDmonthly Toy Video Crew Shoots ASTRA Marketplace
•ASTRA Marketplace: Specialty at Its Best
•Collect Them All
•TDmonthly's Top-10 Most-Wanted Action Figures
•Toys for the Old Folks
•TDmonthly's Top-10 Most-Wanted Novelty Toys
•Cuddle a Rat
•Easy Ride-ons
•UPDATE: TIA's Member Code of Conduct
•Fast, Cheap and Under Control
•The Doll Next Door

Back to TDmonthly's front page

Advertise on TDmonthly


Related Product Archives

Drone Home Game
By PlayMonster LLC
» More Information

37 Key Digital Baby Grand Piano
By SCHOENHUT PIANO COMPANY
» More Information

Gnomlins™
By AURORA WORLD INC.
» More Information


Related Articles
·Toys in the News 05/12/2022
(5/1/2022)
·Toys in the News 03/1/2022
(3/1/2022)
·TOY ASSOCIATION ANNOUNCES TOP TOY TRENDS OF 2022
(2/1/2022)
·See What's Coming in 2011 — Toy Fair Preview
(12/1/2010)
·Set Your Store Apart
(1/1/2011)
·Get Ready for Xmas!
(1/1/2011)

Advertisement: