TDmonthly Magazine!
May 2009 | Vol. VIII - No. 5


My Best Sellers: Green Frog Toys

Wooden and Wheeled Toys Roll Out the Door

An atmosphere of friendliness and fun is a key element of business at Green Frog Toys in Portland, Ore., where wooden toys and toddler ride-ons are a hit. Owner Patricia Fiedler recently shared her best sellers with TDmonthly Magazine:

Age Range: 4 and up
SKU or Item #: 4308
Gender: Boys And Girls
Category: Pretend Play
General Toys
Creative Activities

Celebrate the couple’s recent marriage under the Party Tent.  Includes three figures, two-layer wedding cake, white tent, table for presents, and many other accessories. Recommended for ages four and up. Choking Hazard. Small parts. Not for children under 3 years.
— Playmobil means “cute, exciting and detailed figure play,” said Patricia Fiedler, owner of Green Frog Toys in Portland, Ore., where the toys were named best sellers in spring 2009.
ToyDirectory Product ID#: 21633      (added 12/8/2008)

MSRP: $40.00
Age Range: 1 and up
Launch Date: January 2009
Gender: Boys And Girls
Category: Infant & Toddler
Wooden Toys

Made in Germany out of native, reforested beechwood and stained with a non-toxic, water-based, lead-free stain, the product is designed to remain vibrant for many years to come. The back wheels are a bit smaller than the front wheels so when pulled a crazy up and down motion appears. The back wheels have small round wheels atop with red circles that provide an interesting optical effect. The interior blue wooden axis with wheels is able to be removed so children can imagine they are towing something around with Mr. Rollino. Launch date: 2009.
— Haba wooden infant toys are good sellers at Green Frog Toys in Portland, Ore., Owner Patricia Fiedler told TDmonthly in March 2009. “They’re lovely and affordable.”
ToyDirectory Product ID#: 22721      (added 3/6/2009)

SKU or Item #: 02815
Gender: Boys And Girls
Category: Die-Cast
Vehicles - Small Toy

Kids can tilt the cab forward to reveal a detailed replica of the engine, or incline the bed and snap it into place in an upright position. The vehicle features real tread tires, folding mirrors, doors that open and close and a back gate that opens. All of the Mack truck cabs are compatible with the implements designed for the front of the trucks, such as the mower and snowplow. The vehicle measures 25-4/5" L x 7-3/10" W x 10-4/5" H.
— “We're doing really well with Bruder …[especially] the big trucks and stuff. … We probably sell four a week,” Stacy Solie of Leapin' Lizards Toy Co. in Bend, Ore., told TDmonthly in May 2008. “They are consistent throughout the year ... we do very well with Bruder,” said Tye Steinbach of Thinker Toys in Portland, Ore.,  when asked about the stores’ best-selling die-cast vehicle.
— In May 2008, three of 55 retailers singled out Bruder die-cast trucks as the best-selling die-cast vehicles in their stores. Margy Peine, owner of Tree House Toy Shop in Cumberland, Md., told TDmonthly in October 2008 that her store sells about 12 Bruder trucks per month.
— Bruder trucks were named as top sellers at Piccolo Mondo Toys in Portland, Ore., by Owner Michelle Smith in December 2008. Bruder toys were on the top-seller list at Green Frog Toys in Portland, Ore., in spring 2009. “They’re sturdy and detailed,” said Patricia Fielder, owner of the shop.
ToyDirectory Product ID#: 19282      (added 6/9/2008)

MSRP: $240.00
Age Range: 3 and up
Launch Date: January 2009
Gender: Boys And Girls
Category: Eco-Friendly
Dolls - Accessories
Furniture & Decor

From the sustainably-minded Plan Toys company comes a dollhouse built with many of the latest advances in green engineering in mind. The house itself is made out of recycled rubberwood accented with safe vegetable dyes for color. It includes a retractable canopy wall made from organic cotton, a wind turbine, solar panels and recycling bins. The house is available furnished and unfurnished. Launch date: 2009.
— Plan products were named as best sellers at Green Frog Toys in Portland, Ore., in March 2009. “They’re eco-friendly and beautifully designed and made,” Owner Patricia Fiedler told TDmonthly.
ToyDirectory Product ID#: 22702      (added 3/4/2009)

Wholesale Price: (Log in to view)
MSRP: $39.99
Age Range: 3 to 9
SKU or Item #: 990097
Launch Date: February 2008
Gender: Boys And Girls
Category: Preschool
Wooden Toys
Vehicles - Small Toy

This sport utility vehicle is built for high-quality performance on rugged terrain. The wooden replica features durable body accessories permanently fixed to the simple wooden body blocks. Launch date: February 2008.
— Jeanette Lauture of Aunt Jean’s Toys & Treats in Montclair, N.J., told TDmonthly in summer 2008 that Automoblox are top sellers in her store. “This product has mass appeal for girls and boys,” she said. “Children love to pull things apart and build them up again, and the variety and interchangeability of these cars offer many hours of play.”
— Automoblox are top sellers at Green Frog Toys in Portland, Ore., Owner Patricia Fiedler said in spring 2009. “They’re fun, well-made, and offer endless mix-and-match possibilities.”
ToyDirectory Product ID#: 18465      (added 4/17/2008)

MSRP: $99.99
Age Range: 2 to 5
Launch Date: November 2006
Gender: Boys And Girls
Category: Vehicles - Riding

The Skuut wooden balance bike gives preschoolers the big-kid riding experience, as well as a leg up on the competition. Its design helps youngsters forgo the awkward "training wheel" period. The Skuut has no pedals, so children kick off the ground as if running, thus pushing or "skuut-ing" themselves and the bike forward. Developing strength and balance as they go, kids can walk, coast or "skuut" along before transitioning to a two-wheeler. Launch date: November 10, 2006.
— “People like it because it's a little different. It's not a bike or a trike; it's not an infant ride-on. It covers that in-between stage and has a nice age range,” said Owner Tye Steinbach of Thinker Things in Portland, Ore., during a March 2009 survey.
— “We're starting to see more interest in coaster bikes," Phil Wrzesinski, owner of Toy House and Baby Too in Jackson, Miss., told TDmonthly in spring 2009. Skuut offers “fun for pre-bike riders,” according to Patricia Fieldler, owner of Green Frog Toys in Portland, Ore. This bike was on her top-nine best-seller list in spring 2009.
— Two of 37 retailers named Skuut as a best-selling ride-on in March 2010. Skuut "is a huge seller," noted Elaine Hackney of Boing! JP Toy Shop in Jamaica Plain, Mass. Past Videos: Toy Fair 2008
ToyDirectory Product ID#: 9999      (added 11/10/2006)

MSRP: $19.99
Age Range: 3 to 7
Gender: Boys And Girls
Category: Play Sets
Wooden Toys

This set of 12 wooden, sliceable cookies offers creative play for young bakers. The realistic-looking cookies come in a durable dough tube.
— The set was listed as a best seller in spring 2009 at Green Frog Toys in Portland, Ore. “The set is good for fun, educational and creative play,” Owner Patricia Fiedler told TDmonthly.
— This cookie set has been on the top-10 best seller list at Pufferbellies in Staunton, Va., for at least a year, Co-owner Susan Blanton told TDmonthly in fall 2009.
ToyDirectory Product ID#: 23232      (added 4/9/2009)

These analog watches for kids come in a wide variety of colors and in more than 100 designs, such as penguins, sports, bugs, berries and monkeys.
— Children’s watches from Fantasia Gifts are best sellers at Green Frog Toys in Portland, Ore, Owner Patricia Fieldler told TDmonthly in March 2009. “They are great analog watches that help kids learn.”
ToyDirectory Product ID#: 23233      (added 4/9/2009)

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Brenda RuggieroWriter's Bio: Brenda Ruggiero is a freelance writer from western Maryland. Read more articles by this author

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