TDmonthly Magazine!
May 2009 | Vol. VIII - No. 5


In This Issue

Becoming Socially Savvy ... in a Business Way

When you’re not browsing through the current issue of TDmonthly Magazine, visit ToyDirectory’s recently launched retailer blog to see posts from Joe Mitchell of YoYo Joe’s Toys & Fun in Wilmington, Del., Linda Hays of Hopscotch Toys in McMinnville, Ore., and other specialty toy-store owners. If you’re on Twitter, you can follow ToyDirectory for article and news updates, as well as general comments regarding toy industry trends. Some highlights of this issue are below:


The need to be popular among your peers went out back in high school, right? But what about fitting in to today’s social networking systems for the betterment of your business? In our “Business Networking in the Social Realm” series, you’ll explore success stories from the blogosphere as well as those related to online networking platforms including Facebook. Find out how networking’s move from conventions to computer screens is revolutionizing business in the toy and other industries.


Note-taking pens at the ready! May kicks off TDmonthly’s lineup of Holiday Preview issues to help you prepare for fourth-quarter merchandising, so sit back, relax, and prepare to take in new specialty launches in the categories of Arts and Crafts, Puzzles and Skill, Books, Electronic Toys, Science and Nature, CDs/DVDs, Apparel, and Costumes and Accessories.


Since toys for infants and toddlers are one of our highlights this month, take a look at these baby-friendly options from our Staff Picks article:

MSRP: $19.99
Age Range: All Ages
Launch Date: March 2009
Gender: Girls
Category: Infant & Toddler
Fashion & Accessories

This bright, chic bracelet for moms also serves as a teether and toy for babies. "Oh Plah" means "Here you go" in French. The flexible bracelet is free from phthalates, lead, paints, latex, PVC and BPAs. Simplicity (shown), Energy (green) and Harmony (navy) styles are available. Launch date: March 2009.
ToyDirectory Product ID#: 22795      (added 3/13/2009)

MSRP: $39.99
Age Range: 2 and up
SKU or Item #: 2026
Launch Date: September 2008
Gender: Boys And Girls
Category: Infant & Toddler
Wooden Toys

This Fishing Game with a colorful 3-D boat is designed to teach kids numbers and shapes and help develop motor skills. They use the magnetic fishing rod to pick up fish and sea shells. Pieces can also be stored inside the boat and can be conveniently stored away. It includes two magnetic fishing rods, three magnetic fish, three magnetic sea shells, and a fishing boat. The product is tested to meet European and U.S. safety standards.
ToyDirectory Product ID#: 23018      (added 3/25/2009)

MSRP: $19
Age Range: 0 to 3
Launch Date: April 2009
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys

Jingle Blocks were created with baby's love for discovery and touch in mind. Soft and visually interesting prints are appliqued with felt stars, and a gently chiming bell is securely placed in the center of each block. Other applique options include letters and numbers. Other fabrics are also available. The product is made in Vermont. "The Jingle Blocks combine old-world quality with design that appeals to modern parents. There is a special magic about toys such as these blocks, that are handmade in small batches by artisans who love thier work. They are intended to be lasting heirlooms, cherished by many generations," Cecilia Leibovitz, president and creative director of Craftsbury Kids, told TDmonthly. Launch date: April 15, 2009.
ToyDirectory Product ID#: 22772      (added 3/12/2009)

Julie L. JonesWriter's Bio: Julie L. Jones has written articles for both newspapers and magazines. Before joining the staff of TDmonthly Magazine, she worked as a communications writer and provided editorial support for a market research company. Read more articles by this author


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