|
|
 |
 |
 |
 |
|
Of Wizards and Wal-Mart: Children’s
Books Rebound
|
|
 |
 |
 |
|
|
|
 |
|
|
Wet Behind the Ears: Children’s
Hygiene Products
|
|
|
|
|
|
|
 |
|
|
 |
| 1. |
YU-GI-OH! JOEY/PEGASUS PK |
| 2. |
YU-GI-OH! DELUXE JOEY/PEGASUS
STARTER |
| 3. |
YU-GI-OH! METAL RAIDERS 1ST
EDITION BLISTER |
For the rest of the Top 10, click
here
TOP 10
TOYS RANKED ON UNITS SOLD
| 1. |
HOT WHEELS BASIC CARS |
| 2. |
YU-GI-OH! METAL RAIDERS 1ST
EDITION BLISTER |
| 3. |
HOT WHEELS 03 BASIC ASST |
For the rest of the Top 10, click
here
TOP 10 INFANT TOYS RANKED ON DOLLARS
| 1. |
WINNIE-THE-POOH MAGIC RATTLE
POOH |
| 2. |
STRIDE TO RIDE WALKER |
| 3. |
PULL UP BALL BLAST |
For the rest of the Top 10, click
here
Source: The NPD Group / NPD
Funworld® / TRSTS® Dora Radwick 516-625-6190
|
|
|
|
|
|
|
|
 |
|
|
 |
"Black Friday” is the name
anxious retailers have given to the day after Thanksgiving,
when holiday shoppers hit the malls in greater numbers than
on any other day...
Full
Story>> |
|
|
|
|
|
|
 |
|
|
“Specializing in good, old-fashioned fun” isn’t just an ad slogan
at Once Upon A Time Toys in Stowe, Vermont ...
Full
Story>>
|
|
|
|
|
|
|
|
 |
|
|
When slaying a dragon, the last thing a brave knight needs is
a tunic that itches his tummy. But if he acquires his attire
from the magical people at Fairy Finery...
Full Story>> |
|
|
|
|
|
|
 |
|
|
 |
"When
I was a kid, we didn't have fancy toys," my father declares
as my son Ryan plays with his Lego set. "In fact, I could play
for hours with just a stick...
Full
Story>> |
|
|
|
|
|
|
 |
|
|
Hanging out at marine parks and zoos isn’t how most companies
do research and development, but for Grace Fua of
Fua And Company LLC, it’s all in a day’s work...
Full Story>> |
|
|
|
|
|
|
|
 |
|
|
After countless failed attempts to encourage good dental habits
in the inner-city neighborhood where she practiced, Dr. Winifred
Booker knew something had to be done...
Full Story>> |
|
|
|
|
|
|
 |
|
|
 |
TDmonthly’s Scott Ferguson tackles the world of children’s recordings.
Click here to read reviews of spoken word CDs, music CDs and
DVDs/Videos for children...
Full Story>> |
|
|
|
|
|
| |
Advertise on TDmonthly
|
 |
|
|
November survey Results
Survey
of 19 ToyDirectory.com Retailers
1.
When do you begin your holiday marketing efforts?
37%
|
September |
| 26% |
October |
| 32% |
Early November |
5%
|
Thanksgiving week |
| 0% |
When the red creeps up on the black. |
2. Does your business focus its holiday
promotions on a few select products?
26%
|
Yes; we feature a new or hot product and market
it aggressively. |
| 58% |
No; variety is our selling point. |
| 16% |
Our store itself is the brand we promote. |
3. Do you find that sales go up along with foot traffic on "Black
Friday (the day after Thanksgiving)?"
| 53% |
Yes; higher foot traffic means more sales. |
| 5% |
No; sales can be slow even with high traffic. |
| 37% |
It varies with the economy. |
5%
|
We'll let you know after we finish widening the
door. |
4. Does your business set a sales goal
for the holidays?
42%
|
Yes; we have a goal every year. |
32%
|
No; seasonal goals are unrealistic given the fickle
retail climate. |
26%
|
We put out the "open" sign and hope
for the best. |
5. What is the most effective way that
a vendor can help increase your holiday sales?
53%
|
Provide eye-grabbbing displays for their products |
16%
|
More flexible ordering terms |
0%
|
Aggressively market their products
to consumers |
16%
|
Co-op advertising for the season |
11%
|
Four words: Buy now - Pay later! |
|
|
|
|
|
|
