TDmonthly Magazine!
March 2007 | Vol. VI - No. 3


Tools:


Micro Blow Revitalizes Plush

New Technology Breathes Life Into Sagging Market


“The drug, mass and specialty retailers stateside and at the recent Hong Kong Toy Fair have been very excited and supportive.” Rod Smith, Nova World
The introduction of first-generation motion-sensing toys more than 10 years ago created market demand for more intelligent, less expensive and easier-to-operate animated products. California-based Nova World is addressing that demand with exclusive next-generation technologies that could bolster plush sales.

Air Activation

The first is referred to as Micro Blow Technology because of its barometric-pressure triggering mechanism. The line of plush toys that uses this technology doesn’t require "on-or-off" switches. And instead of squeezing to locate an activation point, customers simply blow on the product, and it comes to life. Micro Blow products will work on store shelves and can be implemented into various product lines.

Animated Conversation

In conjunction with Micro Blow Technology, Nova World is releasing another patented, animated technology — “I Know You’re There.” It differs from other motion-sensing lines because it also uses light. It actually “sees” when a person is in its presence and has numerous interactive phrases children will enjoy.

“I Know You’re There” products seem to almost converse with customers. Four phrases confirm that someone is walking past, six phrases interact with the customer, and upon a person’s departure, the product bids farewell with up to four phrases.

Tech Support

“Both technologies are completely new to the plush industry, and the drugstore, mass and specialty retailers stateside and at the Hong Kong Toy Fair were very excited and supportive,” said Rod A. Smith, Nova World’s vice president of marketing and sales. 

The company has exclusive U.S. licenses on both Micro Blow and “I Know You’re There” technologies, and will incorporate them into its fall line, shipping July 2007. Specific product details were not available at publication because of the confidentially of the technology and product designs.

This next generation of animated products promises to engage customers at levels never before achieved, and the low opening retail price point of $9.99 should encourage widespread adoption.



Catalog Request Form


Writer's Bio: Bridget White is a freelance writer based in Chicago. She has been writing about retail and retail trends for more than six years and recently won an achievement award for editorial excellence from Folio: magazine. Read more articles by this author

Popular Stories

Request Information


THIS BANNER IS AN AD:






Back to TDmonthly's front page

Advertise on TDmonthly


Related Product Archives

Mini Monk Seal
By FOLKMANIS INC.
» More Information

Aurora Baby - GiGi Giraffe™
By AURORA WORLD INC.
» More Information

Gnomlins™
By AURORA WORLD INC.
» More Information


Related Articles
·MINISO Mexico Launches Limited Edition Xico Crossover Collection
(4/1/2021)
·Which plush animals with online counterparts were on fire all over the country in 2005
(1/1/2021)
·Toys to Talk About: Plush
(3/1/2016)
·Binkley & Hurst Takes a Ride With Berg Toys
(7/1/2009)
·Cloud B Soothes Children to Sleep
(7/1/2009)
·Pentago Goes Multi-Player, Multi-Dimensional
(2/1/2010)


Also See
·Moose Toys 2021: Mixies Magic Cauldron
(9/1/2021)
·Petco Debuts Expanded "Bootique" Collection and Tips for a Safe, Spooky Halloween
(9/1/2021)
·Zulily Unveils Its Second Annual Top Toy List For 2021 Alongside America's Most Playful Cities
(9/1/2021)
·Diamond Comic Distributors announced in August the release of a pair two new Pop vinyl figures from
(9/1/2021)
·Mattel Creations Brings Shepard Fairey’s Street Art to Homes Through the UNO Artiste Series
(8/1/2021)
·Hasbro Completes Sale of eOne Music Business
(7/1/2021)
















Advertisement: