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Action Figures Stand Tall
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Impulse and Novelty Items Hard to
Put Down
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| 1. |
YU-GI-OH! JOEY/PEGASUS PK |
| 2. |
YU-GI-OH! DELUXE JOEY/PEGASUS
STARTER |
| 3. |
YU-GI-OH! METAL RAIDERS 1ST
EDITION BLISTER |
For the rest of the Top 10, click
here
TOP 10
TOYS RANKED ON UNITS SOLD
| 1. |
HOT WHEELS BASIC CARS |
| 2. |
YU-GI-OH! METAL RAIDERS 1ST
EDITION BLISTER |
| 3. |
HOT WHEELS 03 BASIC ASST |
For the rest of the Top 10, click
here
TOP 10 INFANT TOYS RANKED ON DOLLARS
| 1. |
WINNIE-THE-POOH MAGIC RATTLE
POOH |
| 2. |
STRIDE TO RIDE WALKER |
| 3. |
PULL UP BALL BLAST |
For the rest of the Top 10, click
here
Source: The NPD Group / NPD
Funworld® / TRSTS® Dora Radwick 516-625-6190
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TDmonthly’s Scott Ferguson tackles the world of children’s recordings.
Click here to read reviews of spoken word, music CDs and DVDs/Videos
for children....
Full Story>> |
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Concerns about the time children spend watching TV and playing
on the computer have motivated Little Tikes to offer alternatives.
"
Full Story>> |
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Walking inside San Francisco's KidRobot, you
soon realize that the action figures being sold within the glass
cases are not like the ones you grew up with...
Full Story>>
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At last count, my son has amassed
5,628 novelty toys in his room. Ranging in cost from a quarter
to $2 each, his collection's cumulative value is roughly equal
to one trip to the Bahamas for his dad and I....
Full Story>> |
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On Oct. 13-16, 2003, New Delhi’s Pragati Maidan Exhibition
Hall will host SPOT India 2003, India’s premiere
business-to-business fair for toys, outdoor products and sporting
goods. Full Story>>
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Even at an early age, some creative minds seem destined
for success... Full
Story>> |
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Advertise on TDmonthly
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July survey Results
1. What percentage of your stock are impulse/novelty
toys?
59%
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10-20% |
| 19% |
20-30% |
| 16% |
50% or more |
| 6% |
It depends on the economy; tight
wallets equal more novelty. |
2.What percentage of that comprises licensed
items?
43%
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10-20% |
21%
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20-30% |
| 21% |
50% or more |
| 15% |
The whole universe is licensed. |
3. How would you define an impulse/novelty item?
| 24% |
Low price-point |
| 0% |
Not made to last |
| 27% |
Trend or Fad-Oriented |
| 31% |
All of the above |
| 18% |
Something useless customers
buy and still feel good about it |
4. What are your criteria for ordering impulse/novelty
products?
18%
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Popular brand or licensed character |
| 21% |
Price |
| 49% |
Fits the theme of the store |
| 0% |
Relationship with vendor |
| 12% |
I don’t know why, I just had
to have it! |
5. Do you find the impulse/novelty category
to be a reliable seller?
49%
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Yes, low prices keep them moving
off the shelves. |
| 45% |
No, it fluctuates like anything
else. |
| 6% |
I put my kids through college
selling key chains and windup toys. |
6. Where do you display impulse/novelty
items?
16%
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At the cash register only |
| 9% |
At the register and end-caps |
| 9% |
In high-traffic areas |
| 53% |
All of the above |
| 13% |
Anywhere there’s bare wall. |
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