TDmonthly Magazine!
April 2006 | Vol. V - No. 4


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Do Offensive Products Mean Big Sales?

Novelty Retailers Discuss Perils of Shock Trade


Novelty retailers in particular need to know which controversial products could mean high sales and which could draw protest signs. How do they lure clientele that want outrageous new gags without taking the joke too far?

Several specialty retailers told TDmonthly Magazine where they set their limits and how they handle disgruntled customers. Read next month's issue to find out what it takes to stay on the cutting edge without infuriating patrons.



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