Marketing and Promotions |
| |
| 2012 |  Social Media Networks and Toys
Toy executives can be slotted into two groups – those who think that Social Media is a passing fad mainly indulged in by teenagers and of very little commercial value, and those who consider it an absolutely essential tool for building relationships with the total existing and prospective consumer universe... 10/1/2012 |
|  Cosumers Connect With Retailers Most on Pinterest
Never before has social media been so attractive to consumers, literally. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore and The Partnering Group, the visually-appealing social media site Pinterest has become a big player in an even bigger arena... 6/1/2012 | | Connect With Your Customers on Pinterest
Pinterest, the new social networking site that is easy to use and easy on the eyes, is quickly becoming a common marketing tool for companies looking to reach women and Moms... 5/1/2012 | |  Social Media: Platforms, Apps, and Connections
For better or for worse, social media is here to stay. According to “State of the Media: The Social Media Report – Q3 2011,” by The Nielsen Company, social networks and blogs reach nearly 80 percent of active U.S. Internet users, and account for nearly a quarter of their total time online... 3/1/2012 | |  QR Codes: What They Are and How to Use Them
QR codes offer an exciting marketing opportunity for manufacturers and retailers alike... 1/1/2012 | | |
| 2011 |  How We Reel 'Em In (and Keep 'Em)
If you own a specialty toy store, you know you have to scour the globe for unique merchandise.... 1/1/2011 |
| |
| 2010 |  How to Be Irresistible and Unforgettable, Part I
With thousands of advertising and branding messages vying daily for your customers' time and money, your store has to offer something that no one else does... and offer it consistently... 11/1/2010 |
|  How Groupons Can Bust Your Business
Just because millions of merchants have fallen under the spell of Groupon, a PR juggernaut, and their like, it doesn’t mean you should. It’s a killer alright, a profit-killer... 10/1/2010 | | |
| 2009 |  Why Twitter May Be Worth the Time
Near the end of July, Flying Pig Games was celebrating its first order via Twitter — direct from a toy store that had recently been introduced to the new Jukem football card game during an in-store demo by the inventor.... 8/1/2009 |
|  Getting the Most Out of Your Website
The typical small retailer does not have a large budget for a fancy website, but almost everyone wishes their website was accomplishing more for them.... 8/1/2009 | |  How Unusual Events Expand Your Presence
Dogs in tutus, pianos strewn across gardens: If you want to stage events that attract attention, you may want to forget about toys for a moment.... 7/1/2009 | |  Toy Businesses Create Buzz on Facebook
Social networking online is a lot like old-fashioned, face-to-face networking, only at a greater speed to a broader audience.... 5/1/2009 | |  Retailing Tips: Marketing for the Most Return
When I saw that we only received three coupons back from a particular newspaper advertisement that cost $300 … it was easy to see that it still wasn't worth the cost when the newspaper discounted the advertisement.... 5/1/2009 | |  Benefiting From Business in the Blogosphere
You barely have time to design or sell product, fill orders, and market your business in all the traditional ways, so why blog? Because the benefits of successful blogging are many... 5/1/2009 | | |
| 2008 |  Retail Solutions: Drawing Customers to Your Store
TDmonthly Magazine’s new feature, Retail Solutions, will follow groups of specialty toy-store owners in specific regions throughout the country to see how their businesses improve over the next year.... 8/1/2008 |
|  Retailing Tips: Secrets of Discriminating Sales
Approximately two-thirds of the 64 specialty storeowners interviewed told TDmonthly Magazine they hold at least one sale a year to increase traffic and sell off unpopular items.... 8/1/2008 | |  Retailing Tips: How to Be a Famous Store
Think you’ve tried every marketing technique around? What about using your own customers as photo models?... 6/1/2008 | |  How to Survive a Fallen Economy
Despite reports of store closures and economic challenges, many stores are surviving, and even thriving, as mid-year approaches. Several toy-store owners gave TDmonthly Magazine these eight tips for making it through rough waters:... 5/1/2008 | | |
| 2007 |  Retailing Tips: Winning Windows Entice Customers
Specialty retailers and Donna Geary, founder and executive director of Impact Visual Merchandising and author of “Maximizing Store Impact: A Retailer's Guide to Profitable Visual Merchandising” shared with TDmonthly Magazine 11 tips for creating attractive — and often profitable — window displays:... 11/1/2007 |
|  How to Make Your Store a Destination
Becoming “the place to be” takes more than cool products and good customer service.... 9/1/2007 | |  Retailing Tips: Brand Your Store
Branding, whether it’s burning a ranch symbol into the hides of cattle or slapping a designer’s name on a pair of jeans, is nothing new... 8/1/2007 | |  Retailing Tips: Promoting Online
Even if you don’t plan to sell toys online, having a website to market your store could boost your business... 7/1/2007 | |  How to Keep Your Toy Store Thriving
Running a toy store isn't easy. High costs and competition snuffed out at least one neighborhood specialty store within the past two years... 5/1/2007 | | |
| 2006 |  Retailing Tips: Brand Your Toys
"The only thing that separates us from other stores is customer service ... "... 9/1/2006 |
|  When the Tools of the Trade Are Toys
Schools, hospitals and other groups involved with children purchase toys on a regular basis.... 3/1/2006 |
