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November 2006 | Vol. V - No. 11




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Girls Pamper Pets With Jewels

Diamonds Are Their Best Friend’s Best Friend


“Magnetic earrings are a new trend.” Diana Nelson, Kazoo & Company
With additional reporting by regional correspondents Krista Lebednik, Bonnie Priever and Donna Sacks

What’s New

Little girls are scooping up jeweled collars for their pets and magnetic earrings for themselves, retailers told TDmonthly Magazine.

There’s an “exploding pet market” for girls, stated Michele Gietz, co-owner of the 15-year-old Where’d You Get That? in Williamstown, Mass. “Pawparazzi by Noodlehead (ToyShow) comes with a Bling! collar for the [plush] dog and matching bracelet for the little girl … and Pawparazzi Magazine.”

Across the country in Colorado, Jerome Crawford, owner of the 4-year-old Crawdaddy’s Toys in Lafayette is seeing the same trend.

And 5 of 20 toy-store owners who carried jewelry claimed that magnetic earrings are attracting cash: “Magnetic earrings are a new trend,” Diana Nelson, owner of 26-year-old Kazoo & Company in Denver told TDmonthly. “Just stick them on and you’re done.”

What’s Selling

Beads are big … still, ten retailers agreed, especially in kits by Fashion Angels (Gift Guide) (formerly, The Bead Shop), Alex and Bead Bazaar.

“Anything that is glittery, especially bracelets,” added Connie Hall, owner for 5-1/2 years of The Three Bears in Ruidoso, N.M.

Cynthia Strinich, manager of Phillips Toy Mart in Nashville, has noticed that lime and purple are the new preferred colors for rhinestones and other twinkly things.

What’s Fading

But look out! “Porcelain and metal letters have died down,” continued Geitz, though rhinestone letters and words such as “awesome” and “too cute” that can be strung on bracelets and necklaces remain strong for most retailers.

What to Make of It

Invest in the glitter. For gals or Great Danes, the bottom-line is clear:

“Girls want jewelry that sparkles,” summed up Rick Garlock, co-owner of The Treasured Child in La Grange, Ky. “And they sure buy it.”

Here are a few kits that retailers said set girls a-glitter, plus a few TDmonthly finds:




MSRP: $10.00
Age Range: 8 and up
SKU or Item #: 29244
Gender: Girls
Category: Electronics-Accessories



Girls can decorate this pink phone strap however they wish with the 10-mm Build a Better Bracelet rhinestone letters (sold separately).
ToyDirectory Product ID#: 9364      (added 9/13/2006)
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MSRP: $15.00
Age Range: 8 and up
Gender: Girls
Category: Fashion & Accessories



The Just Jewels glass bead and wire jewelry kit has everything tween girls need to design heirloom-quality jewelry. The kit makes 20 beautiful necklaces and bracelets. It includes 4,000+ glass seed beads, 1,000+ glass e-beads, 500+ bugle beads, 10 lobster clasps, 10 jump rings and 3 spools of differently colored wire.
— "I'd probably say bead kits from Fashion Angels. They're small, inexpensive, and they're fun," Tristan Hewitt, manager of Dragon's Toy Box in Seattle, Wash., said when asked about last-minute gifts.
— Jill Jernigan, owner of J. Christopher Toys in Jonesboro, Ark., also had many good things to say about the new Fashion Angels.
— Just Jewels is “very open-ended and creates real skills. The finished products are actual things you can wear. It instills a lifelong skill of jewelry making," Goldi Miller, a partner at Fashion Angels, told TDmonthly.
ToyDirectory Product ID#: 9365      (added 9/13/2006)
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MSRP: $5.00
Gender: Girls
Category: Fashion & Accessories



Tween girls can dangle this Dance Diva charm from their bracelets while hitting the dance floor. “Charm It charms from High IntenCity” are a fave with girls at Crawdaddy’s in Lafayette, Colo., owner Jerome Crawford told TDmonthly.
ToyDirectory Product ID#: 9366      (added 9/13/2006)
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MSRP: $14.00
Age Range: 8 and up
Gender: Girls
Category: Fashion & Accessories
Arts & Crafts
Tween



Girls can make an armload of bracelets with the JellLoopdeLoops kit. Using 48 feet of glitter tubing, jewelry makers will be able to design 36 bracelets and 20 rings. Of course, we added our signature glass beads to make each bracelet totally divine. Jewelry pliers are included. This product received a 2007 Oppenheim Toy Portfolio Gold Seal Best Toy Award.
ToyDirectory Product ID#: 8215      (added 6/12/2006)
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MSRP: $19.99
Age Range: 3 and up
Gender: Girls
Category: Arts & Crafts



Girls can hide all of their treasures in this stylish, hand crafted bead chest. It’s the perfect place to store beads and other accessories. All the drawers in this adorable chest are fully lined. The Soothing Hearts chest is beautiful, with hearts and flowers in a pink, green and yellow design. The bead chest is a great permanent keepsake and it is one of Bead Bazaar’s icon items; it adds a touch of style to any room.
ToyDirectory Product ID#: 7125      (added 3/6/2006)
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Age Range: 6 and up
Gender: Girls
Category: Fashion & Accessories



CHARM IT! Hello Kitty Charm Stickers bridge the gap between sticker and charm because they are metallic stickers. They come three to a pouch and CHARM IT! stickers are packaged four per polka-dot pouch.
ToyDirectory Product ID#: 5940      (added 12/14/2005)
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Wholesale Price: (Log in to view)
MSRP: $3.50
Gender: Boys And Girls
Category: Fashion & Accessories



Fwingers are sign-language alphabet charms and key chains in the shape of bright cartoon-like hands. Educational and fun, they’re available in the 26 letters of the alphabet, plus four generic hand signs. Fwingers do well at Kaleidoscope Toys in Falmouth, Mass., owner Michelle Deutschmann told TDmonthly. "Fwingers are the first and only sign language initial keychain that offers the complete alphabet," noted Craig Zucker of Small Marvel. "Sign language is the third most popular language in the United States."
ToyDirectory Product ID#: 9363      (added 9/13/2006)
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Wholesale Price: (Log in to view)
MSRP: $12.00
Gender: Boys And Girls
Category: Gifts
Fashion & Accessories



This flower power comes in citrus brights. There's a 16" silvertone chain with a 2" extension. It's sold in a violet, cotton-filled box. $20 set. For tweens. Smaller size on organza pouch.
ToyDirectory Product ID#: 8868      (added 8/2/2006)
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Wholesale Price: (Log in to view)
MSRP: $5.00
Gender: Boys And Girls
Category: Christmas
Electronics
Gifts



Think of them as Christmas lights for electrically challenged Lilliputians. It's a 36" long rainbow on green cord, red on black cord, silver on black cord. Price: $5; 3 for $12, 12 for $45 with free shipping.
ToyDirectory Product ID#: 8867      (added 8/2/2006)
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MSRP: $4.99
Age Range: 5 to 12
Gender: Boys And Girls
Category: Costumes & Accessories



This unique line of jewelry for Aurora plush products includes six different styles, each individually packaged with an illustrated "How To" backer card. Each package includes four strands of detachable jewelry hanging from a key ring with clip. Two of the strands can be worn as bracelets by the child or his or her plush pet. The other two become charms for a purse, cell phone or MP3 player. One or all of the strands can be left on the key ring as a decorative accessory.
ToyDirectory Product ID#: 8411      (added 6/27/2006)
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MSRP: $9.59
Gender: Boys And Girls
Category: Animal Figures
Plush



This adorably soft 8” pug fits snugly in his very own pink purse that is adorned with hearts. He can be removed from the purse for added play value.
—“Aurora sells those cute little Fancy Pal purses. That sells really well,” was the observation made by Sherry Collins, owner of Abundant Joy for All Ages in Spring, Texas.
— “Right now, with the girls, it's the Aurora pets and pocket book — The Fancy Pals: cats and dogs that come in a purse,” was the sales trend noticed by Jackie Keyes, buyer at Over the Moon in Hingham, Mass. Jan Grimsley, owner of Trademarks in Little Rock, Ark., agreed.
—The plush Pet Carriers are Aurora’s No. 1 seller and have won an iParenting Media award. Aurora announced an expansion of this product line in February 2006.
ToyDirectory Product ID#: 8579      (added 7/18/2006)
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AD


Age Range: 5 and up
Gender: Boys And Girls
Category: Fashion & Accessories



Rings & Things offers more than 400 sterling silver charms and word beads, ideal for high-quality charm bracelets or simple necklaces. Also available are connector findings, clasps and chain by the spool for custom lengths, or 16” and 18” finished necklace chains.
ToyDirectory Product ID#: 9464      (added 9/22/2006)
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MSRP: $1.99
Age Range: 5 and up
SKU or Item #: 019649219865
Gender: Girls
Category: Fashion & Accessories



These cute plastic earrings have a magnetic backing so girls who aren’t ready to pierce can still doll up. Other styles include dolphins, strawberries, tulips, ducks and teddy bears.
ToyDirectory Product ID#: 9361      (added 9/13/2006)
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Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author

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